Improve Public Education and Empowerment
The CfSD’s Cancer Improvement and Earlier Diagnosis (CI&ED) Team works closely with the Scottish Government’s Health Marketing Team to develop evidence-based Detect Cancer Earlier (DCE) behaviour change campaigns. These campaigns are designed to reach people aged 40 and over, particularly those living in areas of deprivation.
Each campaign is shaped by available evidence - including cancer incidence and deprivation data - and includes tailored media and outreach activities such as advertising, digital content, PR and local roadshow.
Cancer campaigns are essential in raising awareness of the benefits of finding cancer early, when treatment is more likely to be successful. As well as educating the public about cancer symptoms and encouraging timely screenings, DCE campaigns empower individuals to take proactive steps towards improving their health.
Detect Cancer Earlier’s website supports all communication efforts and includes personal stories and a symptom checker tool to help educate the public on possible symptoms and encourage those with unusual, persistent symptoms to act.
Campaign Adverts
Click the play button below to watch the latest Detect Cancer Early programme campaign advert.
Click the play button below to watch the latest Detect Cancer Earlier lung cancer awareness campaign advert, launched in May 2021.
Keep up to date: click here to visit the Detect Cancer Early website or click here to follow the wee c Facebook page
Evaluation
Evaluation reports of DCE behaviour change campaign phases can be found here:
Detect Cancer Earlier marketing campaign: evaluation report 2024/2025 - gov.scot
Detect Cancer Earlier marketing campaign: evaluation report 2023/2024 - gov.scot
Detect Cancer Earlier marketing campaign: evaluation report 2022/2023 - gov.scot