Spotlights

Rapid Cancer Diagnostic Service – Patient and staff satisfaction 

The Rapid Cancer Diagnostic Service (RCDS) service receives overwhelmingly positive feedback – 96% patients their experience of the RCDSs very highly, specifically noting the care, compassion and speed of the service.

Patient feedback

Patients appreciate the promptness of assessment and clear communication, which helps alleviate anxiety. 

What patients said:

"My journey via the RCDS unit was brilliant."

"I felt uplifted at how quickly I was assessed." 

"...to have that little diamond in the middle, where you really felt held and cared for, you know…"

Staff feedback

In secondary care, staff find fulfilment in providing comprehensive care and engaging with patients.

For GPs, RCDS streamlines referrals, reducing ambiguity and ensuring timely management.

Without RCDS, GPs anticipate challenges in navigating referrals and potential delays in diagnosis, highlighting the vital role RCDS plays in improving patient outcomes and enhancing collaboration between primary and secondary care. 

What staff said: 

"I like that I'm making a positive difference for patients." 

"Professionally very engaging and satisfying." 

"Without the RCDS it would have been difficult to decide who to refer to, and likely to have referral rejected."​

Be the Early Bird

The Be the Early Bird campaign ran for the second time in 2023, saw significant success in increasing awareness and prompt recognition among the public.  

Independent evaluation revealed positive outcomes, including heightened awareness of cancer symptoms and increased likelihood of contacting GP practices. Results demonstrated improved engagement with campaign messaging and actions, with a notable increase in individuals checking themselves for possible signs of cancer.  

Patient testimonials underscored the campaign's effectiveness in encouraging proactive health-seeking behaviours. Field activities further reinforced the campaign's impact, with positive feedback and increased public engagement, particularly in deprived areas. 

Patient feedback

What the patients said:  

"I want to tell you that your advert made me go to the doctors." 

"The advert prompted me to take action. I’m still being treated and feel quite raw about it but I’m getting there. Please thank whoever made that advert!"

"My wife said ‘that’s you’ when looking at the campaign."